Privacy Policy

This Privacy Policy describes how Easy Bloods (referred to as "we," "us," or "our"), located at 128 City Road, London, United Kingdom, EC1V 2NX, collects, uses, and shares your personal information when you use our website easybloods.co.uk and our services. We are committed to protecting your privacy and ensuring the security of your personal information in accordance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.

1. Data Controller

Easy Bloods (registered address: 128 City Road, London, United Kingdom, EC1V 2NX) is the data controller responsible for your personal information collected through our website and services.

2. Information We Collect

We may collect the following types of personal information:

• Identity Data: Your name, title, date of birth, gender.
• Contact Data: Your email address, phone number, postal address, billing address, delivery address.
• Account Data: Username and password (if you create an account), purchase history, preferences.
• Order Data: Details of the tests you order, payment details (processed securely by our payment gateway), order history, and communication related to your orders.
• Health Data: Information you provide related to your health when ordering tests, including any health conditions, medications, lifestyle information relevant to the tests, and your test results. This is considered special category data and is processed with your explicit consent.
• Technical Data: Your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Usage Data: Information about how you use our website, products, and services, including the full Uniform Resource Locators (URL) clickstream to, through, and from our site (including date and time); pages you viewed or searched for; response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, and mouse-overs); and methods used to browse away from the page.
• Device Data: Information about the device you use to access our website, including device model, unique device identifiers (e.g., IMEI number, MAC address), mobile network information, operating system and version, and device settings.
• Communication Data: Records of your correspondence with us, including emails, chat logs, phone call recordings (where applicable and with consent for quality and training purposes).
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
• Location Data: General location data based on your IP address or if you explicitly provide it (e.g., for service availability checks).

3. How We Collect Your Information

We collect your personal information in various ways, including:

• Direct Interactions: You may provide us with your Identity, Contact, Account, Order, and Health Data by filling in forms on our website, creating an account, placing orders, corresponding with us by email, phone, or post, or providing feedback.
• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical, Usage, and Device Data through cookies, server logs, and other similar technologies.
• Third Parties or Publicly Available Sources: We may receive personal information about you from third parties such as analytics providers (e.g., Google Analytics), advertising networks, and search information providers.

4. How We Use Your Information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.
• Where you have given your explicit consent (particularly for processing your Health Data).

We may use your personal information for the following specific purposes:

• To register you as a new customer.
• To process and deliver your orders, including managing payments, fees, and charges.
• To manage your account, including providing support and resolving issues.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about goods or services that may be of interest to you.
• To process and respond to your enquiries and requests.
• To keep our website safe and secure.
• To comply with legal and regulatory obligations.

5. Sharing Your Information

We may share your personal information with the following categories of recipients:

• Our Affiliates and Subsidiaries: For internal business purposes.
• Service Providers: Third-party providers who provide IT and system administration services, payment processing, delivery services, marketing services, and data analytics. We require all service providers to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Laboratory Partners: Accredited laboratories for the purpose of analyzing your blood samples and providing test results.
• Regulatory Bodies and Other Authorities: If we are required to disclose or share your personal data to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Easy Bloods, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

6. International Transfers

We may transfer your personal information to countries outside the UK. If we do this, we will ensure that appropriate safeguards are in place to protect your personal information, such as using standard contractual clauses approved by the relevant authorities.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Specifically, we may retain health data for a longer period due to legal obligations in the healthcare sector.

9. Your Legal Rights

Under data protection laws, you have rights in relation to your personal data. These rights include:

• The right to be informed: About the collection and use of your personal data.
• The right of access: To request a copy of the personal data we hold about you.
• The right to rectification: To have inaccurate personal data corrected.
• The right to erasure ('the right to be forgotten'): To request the deletion of your personal data in certain circumstances.
• The right to restrict processing: To request the limitation of the processing of your personal data.
• The right to data portability: To receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• The right to object: To the processing of your personal data for direct marketing purposes or in certain other situations.
• Rights in relation to automated decision making and profiling: To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
• The right to withdraw consent: At any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
• The right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

If you wish to exercise any of these rights, please contact us using the details provided below.

10. Cookies and Other Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can manage your cookie preferences through our cookie consent banner and your browser settings. For more information about the cookies we use, please see our Cookie Policy (if you have one, link it here).

11. Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

12. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidelines. We will notify you of any significant changes by posting the updated policy on our website and updating the "Last Updated" date at the top of the policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website and services after the posting of changes constitutes your acceptance of such changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer (if applicable) or our general contact point:

Email: support@easybloods.co.uk

Address: Easy Bloods, 128 City Road, London, United Kingdom, EC1V 2NX

Terms of Service

These Terms of Service govern your use of the Easy Bloods website easybloods.co.uk and the services provided by Easy Bloods, located at 128 City Road, London, United Kingdom, EC1V 2NX. By accessing or using our website and services, you agree to be bound by these terms. Please read these terms carefully. If you do not agree to these terms, you must not use our website or services.

1. Acceptance of Terms

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy, which is incorporated herein by reference. These terms constitute a legally binding agreement between you and Easy Bloods.

2. Description of Services

Easy Bloods provides a convenient way for individuals to access home blood testing services. Our services include:

• Providing information about various blood tests.
• Facilitating the online ordering and purchase of blood test kits.
• Supplying blood collection kits and instructions.
• Arranging for the secure return of blood samples to our partner laboratories.
• Overseeing the analysis of blood samples by certified laboratories.
• Providing you with your test results through a secure online portal.
• Offering customer support related to our services.

We strive to ensure the accuracy of the information provided on our website, but we do not warrant that all product descriptions or other content are accurate, complete, reliable, current, or error-free.

Important Disclaimer: The test results provided by Easy Bloods are intended for informational purposes only and should not be interpreted as medical advice, diagnosis, or treatment. You should always consult with a qualified healthcare professional for any health concerns or before making any decisions related to your health based on the information provided by our services.

3. User Accounts

To access certain features of our website and order tests, you may be required to create a user account. When registering for an account, you agree to:

• Provide accurate, current, and complete information about yourself as prompted by the registration form.
• Maintain and promptly update your account information to keep it accurate, current, and complete.
• Maintain the security and confidentiality of your login credentials, including your username and password.
• Notify us immediately of any unauthorized use of your account or any other breach of security.
• Be fully responsible for all activities that occur under your account.

We reserve the right to suspend or terminate your account, without prior notice, for any reason, including but not limited to if we believe that you have violated these Terms of Service or that your account has been used for unauthorized or fraudulent activities.

4. Ordering and Payment

By placing an order through our website, you are offering to purchase the selected tests and services subject to these Terms of Service. All orders are subject to acceptance by Easy Bloods.

Prices for our tests and services are listed on our website in GBP (£) and are subject to change without notice. You are responsible for paying the total amount specified at the time of your order, including the cost of the test(s), any applicable taxes (including VAT), and shipping and handling charges.

We accept various forms of payment as indicated on our website. By submitting your payment information, you represent and warrant that you are authorized to use the designated payment method and you authorize us (or our third-party payment processor) to charge your payment method for the total amount of your order. If your payment method fails or your account is past due, we may take steps to collect outstanding balances.

All billing and registration information you provide must be truthful and accurate. Providing any untruthful or inaccurate information constitutes a breach of these Terms of Service and may result in the cancellation of your order and/or termination of your account.

5. Sample Collection and Handling

You are solely responsible for the proper collection of your blood sample according to the instructions provided in the blood collection kit. Failure to follow the instructions may result in an unusable sample and the need for a repeat test, which may incur additional charges.

You are also responsible for ensuring that the sample is returned to us in accordance with the provided instructions and within any specified timeframe to maintain the integrity of the sample.

Easy Bloods and our partner laboratories reserve the right to refuse to process any sample that is damaged, mishandled, or does not meet the required standards.

6. Test Results and Interpretation

Once your blood sample has been analyzed by our partner laboratory, the test results will be made available to you through your secure online account. We will use reasonable efforts to provide results in a timely manner, but we do not guarantee specific turnaround times.

The test results are intended to provide you with information about certain biological markers in your blood. However, these results should not be interpreted in isolation and are not a substitute for a consultation with a healthcare professional who can consider your complete medical history and current health status.

Easy Bloods does not provide medical advice, diagnosis, or treatment. Any interpretation or action you take based on your test results is your sole responsibility. We strongly recommend that you discuss your results with your doctor.

7. Intellectual Property Rights

The Easy Bloods website and its original content, features, and functionality (including but not limited to text, graphics, logos, images, software, and code) are owned by Easy Bloods and are protected by copyright, trademark, and other intellectual property laws. You may not reproduce, modify, distribute, display, perform, or otherwise use any of our intellectual property without our prior written consent.

The "Easy Bloods" name and logo are trademarks of Easy Bloods. You are not granted any right or license to use these trademarks.

8. Limitation of Liability

To the maximum extent permitted by applicable law, Easy Bloods, its affiliates, officers, directors, employees, agents, suppliers, and licensors shall not be liable for any indirect, punitive, incidental, special, consequential, or exemplary damages, including without limitation damages for loss of profits, goodwill, use, data, or other intangible losses, arising out of or relating to your use of, or inability to use, our website or services.

Our total liability to you for any claim arising out of or relating to these Terms of Service or our services shall not exceed the amount you paid to us for the specific test or service in question.

Nothing in these terms shall exclude or limit our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

9. Disclaimer of Warranties

Our website and services are provided on an "as is" and "as available" basis without any warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, or course of performance.

Easy Bloods does not warrant that our website will be uninterrupted or error-free, that defects will be corrected, or that our website or the servers that make it available are free of viruses or other harmful components. We do not warrant the accuracy, completeness, or usefulness of any information provided on our website.

10. Indemnification

You agree to indemnify, defend, and hold harmless Easy Bloods, its affiliates, officers, directors, employees, agents, suppliers, and licensors from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your breach of these Terms of Service or your use of our website or services.

11. Governing Law and Jurisdiction

These Terms of Service and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales. The courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim.

12. Entire Agreement

These Terms of Service, together with our Privacy Policy and any other legal notices published by us on our website, constitute the entire agreement between you and Easy Bloods concerning our website and services, and supersede all prior and contemporaneous communications and proposals, whether oral or written, between you and us.

13. Changes to These Terms

We may revise and update these Terms of Service from time to time at our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of our website and services thereafter. Your continued use of our website or services following the posting of revised Terms of Service means that you accept and agree to the changes. You are expected to check this page frequently so you are aware of any changes, as they are binding on you.

14. Contact Us

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us:

Email: support@easybloods.co.uk

Address: Easy Bloods, 128 City Road, London, United Kingdom, EC1V 2NX